Nuevas tecnologías

Data Protection, Advertising Law, Image Rights, Fashion and Sports

We understand law as a tool to help strengthen and grow businesses. With this conviction, we support our clients in the dynamic and constantly evolving world of technology, new forms of marketing and the exploitation of rights of all kinds.

New Technologies, Personal Data Protection and Privacy Law

Every day, new and increasingly disruptive technological developments challenge the boundaries of the law. From this perspective, we help our clients adapt their new products and services to the requirements of Argentine law, particularly in relation to personal data protection and consumer protection regulations.

Advertising Law and Image Rights

Market competition constantly requires new strategies to promote products and services, whether through contests and sweepstakes or through the use of image rights of celebrities or other individuals.
To avoid infringing third-party rights and to ensure compliance with local regulations, these matters must be assessed through a comprehensive legal approach.

Entertainment and Media Law

We also specialize in advising on matters related to the entertainment industry, including its specific legal frameworks, the exploitation of third-party intellectual property rights, and new technologies associated with content transmission across different platforms.

Sports Law

We have significant experience in sports law, advising athletes, professionals and sports institutions on contractual matters involving sports and federative rights, representation agreements and sponsorship agreements. We also represent clients before courts and other competent bodies.

Other Practice Areas