NEW TECHNOLOGIES, PERSONAL DATA, PUBLICITY AND PERSONALITY RIGHTS. LINKENESS, FASHION AND SPORTS
We understand legal counseling as a support and a tool for enabling and growing business. Our role is to guide and lead our clients in taking firm steps through a dynamic market of changing technologies, new forms of marketing and exploitation of rights.
New Technologies, Protection of Personal Data and Right to Privacy
Increasingly disruptive and revolutionary technical developments constantly challenge the boundaries of law. Our attorneys’ broad knowledge of Argentine Law, and in particular of Protection of Personal Data and Consumer Rights systems, together with their awareness of new technologies, are essential in helping our clients tailor their new products and services to meet current rules.
Publicity and personality rights, name, image and likeness
Market competition means that new advertising strategies are regularly required to publicize products and services. Strategies often include promotions and deals or the use of the name, image and/or likeness of celebrities or other individuals. In order to avoid infringement of third party rights and to comply with local regulations, it is necessary to analyze the specific promotional practices from an integral point of view. to make a broad-view assessment of particular marketing practices.
Entertainment and Media Laws
We also specialize in legal aspects of the entertainment industry and its specific regulations, the exploitation of copyrights owned by others and the new technologies related to the transmission of media content through different platforms.
We have ample experience in sports law, and have assisted sportsmen and women, professionals and sports institutions in contractual issues, sport rights and transfer rights, representation and sponsor agreements, and appeared as Counsel before the Courts and other entities.
At N&A we stand out in each of the areas of practice for our experience and professionalism, values that have allowed us to advise, during all these years, clients from different parts of the world.